Case Study: How a Niche Kitchenware Brand Increased Organic Sales by 143% with Amazon SEO Experts
In early 2024, a niche kitchenware brand based out of Portland, Oregon was facing a serious challenge: despite premium product quality and excellent customer reviews, their listings on Amazon weren’t ranking anywhere near the first page. The brand was relying heavily on PPC campaigns to stay afloat, but their ROI was shrinking, and their organic visibility remained stagnant.
That’s when they decided to bring in outside expertise and partnered with SpectrumBPO, a seasoned ecommerce agency based in Richardson, Texas. Their goal was clear: reduce ad spend and drive consistent, long-term organic traffic by optimizing their Amazon SEO from the ground up.
The Challenge
The brand was competing in a saturated category — non-stick cookware and baking tools. While their products were well-rated, their listings weren’t being discovered by shoppers organically. After an internal audit, they identified the following issues:
- Poor keyword indexing and outdated backend search terms
- No A/B testing on titles, bullet points, or product descriptions
- Unoptimized image sets and lack of enhanced brand content
- Inefficient use of alt text and HTML formatting in product detail pages
- Disconnected keyword strategy between ads and organic efforts
Despite their team’s best efforts, they lacked Amazon-specific SEO expertise. They needed a reliable Amazon SEO consultant agency with a proven track record — not just in optimization, but in generating real results.
The Solution: Partnering with SpectrumBPO’s Amazon SEO Experts
Upon onboarding, SpectrumBPO assigned a dedicated SEO project team including listing strategists, keyword researchers, content specialists, and analytics experts. Their Richardson-based team followed a data-first strategy that focused on:
Unlike quick-fix services, SpectrumBPO implemented a 90-day SEO plan backed by continuous optimization — one of the most critical aspects of their Amazon SEO Services.Comprehensive Keyword Research
Using advanced tools and competitor analysis, the team uncovered high-converting long-tail keywords the brand had completely missed.These keywords were strategically integrated into titles, bullet points, and backend search terms to improve indexing.
- Listing Optimization with Amazon SEO Guidelines
SpectrumBPO rebuilt the listings from scratch — optimized for both Amazon’s A10 algorithm and shopper engagement. Their SEO content team created copy that balanced keywords with natural, benefit-driven language to boost conversions. - Image & A+ Content Enhancement
Their creative team redesigned product visuals, added infographic-style images, and created A+ content that aligned perfectly with the updated SEO strategy. This enhanced the dwell time and improved conversion rate across key SKUs. - Ranking Tracking & Performance Analytics
Weekly performance monitoring enabled real-time adjustments. The team reported shifts in keyword positions, CTR, and sales metrics to fine-tune the strategy continuously. - Long-Term SEO RoadmapThe Results
In just three months, the impact was transformative:
- Organic sales increased by 143%
- Advertising cost dropped by 37%, thanks to better organic visibility
- 80% of keywords ranked on Page 1, up from just 28%
- Conversion rate improved by 26% across optimized listings
- Featured snippet placements began showing for branded and category terms
The brand not only saved thousands in PPC but also established a strong, defensible organic presence that continued growing even after the initial optimization phase.
Why SpectrumBPO’s SEO Services Stand Out
Amazon SEO isn’t about stuffing keywords — it’s about strategy, structure, and scalability. As a full-service Amazon SEO consultant agency, SpectrumBPO takes a tailored, data-backed approach to SEO. Their Richardson-based team combines content intelligence with marketplace insight to ensure your brand doesn’t just rank — it sells.
Their work doesn’t end at optimization. They monitor, adjust, and continuously enhance SEO performance to drive sustainable traffic and results. Whether you’re launching a new product or trying to revive an underperforming ASIN, SpectrumBPO’s team has the tools and talent to take you from invisible to unmissable.
Conclusion
If you’re struggling to gain visibility in Amazon’s crowded marketplace, don’t rely on guesswork. Partner with an agency that knows exactly how Amazon’s search algorithm works and how to drive results that matter.
Looking for long-term growth and not just a traffic spike? Trust the team at SpectrumBPO — your partner for SEO success on Amazon.
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