Businesses are proactively focusing on creating content that ranks on search engine results pages or SERPs. The purpose of curating content is to attract traffic to the website and increase organic user engagement.
As a result, prioritising content curation with a focus on improving ranks is essential. Here are 5 best ways to curate content that improves rank on SERPs.
Creating Content That Ranks on Search Engine Results Page
Learn about the best ways to create content that ranks in 2024 here:
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Identify The Search Intent
The search intent of the audience is a crucial factor that determines the results of a SERP. Appropriate use of keywords on a SERP indicates the search intent of a user. As a result, to identify the search intent, prioritise the keywords that you need to use in curating content.
Using keywords that are less difficult and have high search volume is a potential way to improve the rank of content. You can use portals like Aherfs to find out keyword difficulty and search volume before curating content.
The use of the right keywords can help you cater to the search intent of your target audiences. This can further improve the rank of your published content on SERPs like Google, Bing and others.
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Use Long Tail Keywords
Long tail keywords are phrases that indicate the purpose of the search. Using long tail keywords can thus ensure clarity and help improve the rank of content. For instance, the word Europe when searched on SERPs can present variable results related to the continent. However, using long-tail keywords like an itinerary for Europe trips or countries in Europe clarifies the search intent.
To improve the rank of your content and appear as one of the first results on SERP, use keywords that complete the meaning. You can also find a content optimization service to tick that SEO checklist for higher visibility.
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Include Latent Semantic Indexing or LSI
LSI are additional words that best suit your primary and secondary keywords. Using LSI can improve the quality of content by including relevant and valuable information that the audience looks for.
For instance, you can use LSI such as tour, plan, itinerary, budget, route and others with your keyword Europe trip. As the LSIs effectively provide appropriate information related to the keywords, they have the potential to improve the ranks of content.
- Perform Competitor Research
Performing competitor research before developing content is essential to improve the rank on SERP. Competitor research includes identifying the competitor’s content length, topics, information and focus area.
You need to develop content on similar topics, however including unique information. Unique, relevant and valuable information in your content can help improve its rank on SERPs like Google. The distinguishing features in your content compared to the competitors will help you improve its ranks.
In addition, you need to curate content of optimal length to rank higher on SERPs. You can refer to content marketing examples of competitors to improve the rank further. Thus, creating content with a competitive edge is one of the prerequisites to improve ranks.
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Optimise Meta Data
Metadata includes both meta titles and meta descriptions that users find on the search results. Optimising metadata is essential to improving the content rank of Google or Bong SERPs. You can optimise metadata by including primary keywords in both the meta title and meta description.
In addition, you can include attractive brief information in your metadata to improve the rank. An improved rank further ensures a higher click-through rate to drive traffic to your website. In case you are less knowledgeable in developing rank-worthy content, you can outsource content writing services from experienced content writers.
Key Takeaway
You can improve the rank of content on SERPs by curating content with LSIs and optimised metadata. Further, identifying the search intent and performing competitor research can be ways to create content that ranks in 2024.
