Born X Raised is more than just a streetwear brand—it’s a cultural statement rooted in the heart of Los Angeles. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born X Raised has evolved into one of the most influential labels in modern street fashion. The brand is deeply personal, socially conscious, and fiercely loyal to its origins. Unlike many companies that draw superficial inspiration from street culture, Born X Raised is a product of it, born from struggle, community, and identity.
Origins in Venice, California
Venice is known today for its beachfront, skate parks, and tourist attractions, but its history is layered with stories of poverty, displacement, and local pride. Bornxraised hoodie emerged as a response to the gentrification that swept across neighborhoods like Venice and other parts of Los Angeles. Spanto, who grew up in Venice, witnessed firsthand how long-standing communities were being erased, replaced by upscale coffee shops and condos. This experience fueled the brand’s voice—angry, unapologetic, and raw.
The name “Born X Raised” represents both roots and resistance. It’s about being born into a place, raised by its streets, and not letting your identity be washed away. The “X” signifies conflict but also connection—an intersection of backgrounds and ideologies.
A Unique Visual Language
One of the most compelling aspects of Born X Raised is its distinctive visual aesthetic. The designs often feature gothic fonts, bold colorways, and imagery that nods to Los Angeles iconography—everything from lowriders and old English lettering to images of Chicano and Black cultural heritage. The clothing serves as wearable protest art, communicating a sense of defiance and nostalgia.
Born X Raised also incorporates religious symbolism, old-school typography, and politically charged slogans. These aren’t just for shock value—they reflect the layered emotions of a community under pressure. Every T-shirt or hoodie tells a story, whether it’s about loss, memory, pride, or rebellion.
Collaborations with Purpose
What sets Born X Raised apart in the streetwear world is its choice of collaborations. Instead of chasing high-fashion partnerships, the brand tends to work with institutions and artists that align with its values. Its collaborations with the Los Angeles Dodgers, the NFL, and even local businesses have been rooted in community storytelling. These partnerships are rarely just for profit; they’re platforms for showcasing what Los Angeles really is beneath the glitz and glamor.
In working with major cultural icons and institutions, Born X Raised finds a way to preserve authenticity. They don’t compromise their message—they elevate it. That integrity has won them a fiercely loyal following that extends beyond Los Angeles.
Social Impact and Activism
Born X Raised isn’t just about clothing; it’s also a movement that supports the marginalized. Spanto and 2Tone have always made it clear that the brand is about giving a voice to the voiceless. Their releases often coincide with fundraising efforts, community events, and awareness campaigns, particularly around issues affecting Black, Brown, and Indigenous communities.
The brand has consistently been vocal on social justice matters, including police brutality, gentrification, and systemic racism. They don’t just print statements on shirts—they back them with action. In times of crisis, like during the COVID-19 pandemic or during periods of civil unrest, Born X Raised mobilized resources to help those in need.
Loss of a Founder and Legacy
In 2023, the streetwear world was shaken by the passing of Spanto, the brand’s co-founder, who lost his battle with cancer. His death marked a profound moment not just for Born X Raised, but for all those connected to the community he represented. Spanto was more than a designer—he was a storyteller, an activist, and a beacon of authenticity in a world increasingly driven by hype.
Even in his final years, Spanto remained deeply involved in the brand’s direction and messaging. His voice continues to echo in every collection, every drop, and every campaign. 2Tone has since taken the helm, ensuring that Born X Raised remains true to its core mission.
Global Reach with Local Roots
Despite its hyper-local origins, Born X Raised has gained global recognition. Celebrities, athletes, and musicians wear the brand proudly. Yet it has never lost touch with its Los Angeles roots. The international success has not diluted its message—instead, it’s amplified it. From Tokyo to New York, fans of the brand recognize it as something real, not just trendy.
That rare balance of local authenticity and global appeal is what makes Born X Raised stand out in a saturated market. The clothes aren’t about following fashion trends—they’re about representing a lifestyle and worldview.
Cultural Relevance in a Changing Landscape
In today’s fast-paced fashion industry, trends come and go at lightning speed. But Born X Raised has maintained relevance by staying rooted in something deeper than aesthetics: truth. The brand speaks to a generation that values substance over style, meaning over marketing. In a world where brands are often built on facades, Born X Raised offers something rare—realness.
The brand has evolved, but its foundation remains unchanged. It continues to be a voice for the overlooked, a celebration of heritage, and a resistance to erasure. Whether it’s a simple logo tee or a limited-edition jacket, each piece carries a message and a purpose.
Conclusion
Born X Raised is not just a clothing brand—it is a movement, a history lesson, and a tribute to the people who have shaped Los Angeles from the ground up. It represents resilience, identity, and unfiltered expression. As streetwear continues to evolve and expand globally, Born X Raised stands as a reminder of where it all began: in the neighborhoods, on the sidewalks, and in the stories that don’t always make it to the mainstream.
