Energy Supplements Market Set to Surge to USD 144.10 Billion by 2030, Driven by Health Consciousness and Innovation

Demand in the Market

The demand for energy supplements is primarily driven by:

  • Health Awareness: Consumers are increasingly aware of the importance of maintaining energy levels for overall health and productivity.

  • Busy Lifestyles: Modern lifestyles often lead to fatigue, prompting individuals to seek quick and effective energy solutions.

  • Sports & Fitness: The rise in fitness activities and sports participation has led to a higher demand for energy-boosting products.

  • Aging Population: Older adults are turning to energy supplements to combat age-related fatigue and maintain vitality.

  • Mental Performance: There’s a growing focus on cognitive enhancement, with consumers seeking supplements that boost mental alertness and focus.

Supply in the Market

On the supply side, manufacturers are innovating to meet consumer demands:

  • Product Innovation: Development of sustained-release formulations and incorporation of natural ingredients.

  • Digital Marketing: Leveraging online platforms and influencer marketing to reach a broader audience.

  • E-commerce Growth: Expansion of online retail channels, offering consumers convenient access to a wide range of products.

  • Customization: Introduction of personalized supplements tailored to individual health needs and preferences.

Projected Growth Trajectory for Energy Supplements Market :

Energy Supplements Market size was valued at US $ 90.33 Billion in 2023 and is forecasted to grow at a CAGR of 6.9% from 2024 to2030, reaching nearly US $144.10 Billion.

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Regional Analysis : 

North America

North America leads the global energy supplements market, holding a 38% share in 2023. The United States is a significant contributor, driven by a strong fitness culture, well-established brands, and increasing demand for natural and plant-based energy supplements.

Europe

Europe is the second-largest market, with countries like Germany, France, and the United Kingdom exhibiting high adoption rates. The market is propelled by a growing fitness industry, an aging population seeking vitality, and a preference for organic products.

 Asia-Pacific

The APAC region is forecasted to experience rapid growth, holding over 20% market share in 2023. Factors contributing to this growth include:

  • Increasing Disposable Income: Enabling consumers to invest in health and wellness products.

  • Urbanization: Leading to lifestyle changes and a higher demand for convenient energy solutions.

  • Traditional Herbal Ingredients: Countries like China, India, and Japan are leveraging traditional herbal formulations in energy supplements.

Energy Supplements Market Segmentation:

by Product Type

Energy drinks
Energy gels
Energy bars
Gummies

The market for energy supplements is divided into four segments: gummies, energy drinks, gels, and bars. Energy drinks are the most widely used type of energy supplement, accounting for over 50% of the market. Usually, they are used as a quick and simple way to increase their energy levels. Athletes and others who require a prolonged energy boost take energy gels, which are more concentrated than energy drinks. Energy bars, which are prepared with a combination of fat, protein, and carbohydrates, are a portable and practical method to gain a boost of energy. People who want a convenient and delicious way to get their daily energy fix use gummies.

by End User

Adults
Teenagers
Kids

The market for energy supplements is divided into three segments: adults, teens, and children. With a market share of more than 55% in 2023, the adult sector leads the pack. Adults are more likely to participate in sports and other high-energy activities and to be physically active. Teenagers who take energy supplements report increased focus, mental clarity, and academic success.

by Sales Channel

Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Online Channel

Supermarkets and hypermarkets, convenience stores, specialty shops, and online channels make up the different segments of the energy supplements market. Supermarkets and hypermarkets sell a variety of energy supplements at affordable costs. Additionally, they have a sizable customer base, which makes them a popular option for buyers. Convenience stores have extended hours and are situated close to residential neighborhoods. Numerous energy supplements that are intended for particular goals, like weight loss, muscle growth, and energy enhancement, are available in specialty stores.

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Key Players :

Discover strategies of the key players in the market and explore how they are navigating trends, expanding their portfolios, and capitalizing on emerging applications. From global leaders to regional influencers, this report provides a complete competitive analysis.

North America:
1. GNC Holdings Inc.
2. Abbott Laboratories
3. Red Bull GmbH
4. The Coca-Cola Company
5. PepsiCo Inc.
6. Amway Corporation

Europe:
6. Nestlé S.A.
7. Glanbia plc
8. Vitabiotics Ltd.
9. BioTechUSA
10. Olimp Laboratories

Asia Pacific:
11. Herbalife Nutrition Ltd.
12. Yakult Honsha Co., Ltd.
13. Bio-Engineered Supplements and Nutrition, Inc. (BSN)
14. MusclePharm Corporation
15. Swisse Wellness Pty Ltd.

South America:
16. Nutrilite
17. Nutrimed
18. Pronat Indústria e Comércio de Alimentos Ltda.
19. NeoLife International
20. Usana Health Sciences, Inc.

Middle East and Africa:
21. Swiss Arabian Perfumes Group
22. Nutrition Valley
23. Vitaspace
24. Fitness Fuel Factory
25. BPI Sports
26. MuscleTech

Table of Content: Energy Supplements Market

Part 01: Executive Summary

Part 02: Scope of the Energy Supplements Market Report

Part 03: Global Energy Supplements Market Landscape

Part 04: Global Energy Supplements Market Sizing

Part 05: Global Energy Supplements Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

For deeper market insights, peruse the summary of the research report:https://www.maximizemarketresearch.com/market-report/energy-supplements-market/193885/ 

Key Highlights:

  • Historical Market Data
  • Forecasts by Segment, Region, and Industry Application
  • SWOT Analysis, Value Chain Insights, and Growth Drivers
  • Legal Aspects by Region and Emerging Opportunities

Top Questions Answered:

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