In the fast-paced world of trade shows and exhibitions, how your brand looks may make a major difference. Your exhibition stand is more than just a location to put items. It’s the first thing people notice about your brand and often the site where crucial business negotiations start. One of the most common problems businesses face is deciding between a custom display stand and a modular one because there are so many design options.
Each option has its own pros and cons, depending on your brand goals, budget, and how often you display. We’ll talk about the merits and cons of custom and modular exhibition stands in this thorough guide, as well as the differences between the two. We’ll also show you how to pick the finest choice for your brand. If you make the right choice, you may gain more exposure and get the most out of your investment, whether you’re showing exhibition stand in the UK or abroad.
Why It’s Important to Plan an Exhibition Stand
Before we compare, we need to understand why exhibition stand design is so important. In a congested show hall, you only have a few seconds to catch people’s attention. A booth that is well-designed doesn’t just look beautiful; it also gets people engaged, delivers your brand message, and sets you apart from the competitors.
Your stand should be in line with your marketing goals, show off what your firm stands for, and give visitors a great time. That’s why you should use a professional exhibition design company like Exhibit Elevate to help you develop a stand that is the right blend of new ideas, usability, and brand impact.
What Are Custom Exhibition Stands?
Your brand’s needs and vision are taken into account while designing custom exhibition stands. You can change every part of these stands, including the layout, structure, materials, lighting, and branding.
Because they are designed particularly for your business, custom stands provide you the most room to be creative and flexible. They can include unique architectural features, interactive displays, and experiences that draw visitors in and convey the story of your brand in a way that makes them want to learn more.
Benefits of Custom Exhibition Stands
Total Freedom to Create
You may create a look that is all your own and shows off your brand’s personality. You may be as creative as you want with a custom stand, whether you want a simple, open booth or one with many levels.
Strong Brand Presence
A personalized stand might help you stand out in a crowded show venue. The colors and lighting are all meant to help your brand’s message and ideals.
Long-lasting and of the highest quality
Brands that want to spend money on something that will last should have custom-built stands because they are composed of robust materials. You may use these stands over and over again for different occasions as long as you take care of them.
A lot of effect for huge trade shows
A unique stand will help your business stand out at huge international trade exhibits, product launches, and other important events.
Disadvantages with Custom Exhibition Stands
- Higher Initial Cost: Custom stands usually cost more to design, build, and acquire materials because they are customized particularly for you.
- Limited Flexibility: Once the stand is built, it can be hard to make substantial modifications to it without redesigning it.
- Storage and Transport: Custom stands could be heavier and need more help getting from one event to the next.
What are exhibition stands that can be built?
You can alter and use the elements of modular exhibition stands for different events. These systems are supposed to be affordable, portable, and adaptable, but they nevertheless seem like a professional presentation.
Modular trade show displays are great for companies who go to a lot of trade shows every year since they are easy to adapt to fit varied booth sizes and layouts.
Benefits of Modular Exhibition Stands
Flexibility and the ability to be used again
Modular systems are an excellent choice since you can adjust them, scale them, and move them around to fit different events.
A way to save money
In the long term, modular stands save money because you can use the parts again. They are perfect for firms who want to show off their goods but keep prices low.
It’s easy to set up and move
You can set together and take apart a lot of modular stands fast and easily, and you don’t need any special tools to do so. They are easy to move and light, which makes logistics less expensive.
Be Professional
Modular systems today look good and can be adjusted to match your needs. If you use the right graphics, lighting, and trade show display design elements, they can look just as beautiful as a custom build.
Problems with Modular Exhibition Stands
- Limited Design Creativity: Modular systems can be changed, but they might not be as customizable or one-of-a-kind as stands that are made just for you.
- Less Unique Look: Because modular parts can be used again and are the same for everyone, they might not look as high-end and exclusive as custom stands.
- Wear and Tear Over Time: If you use the stand a lot, it may start to look worn, therefore it’s crucial to keep it looking new and professional.
Portable exhibition stands that are easy to carry
If your brand visits to smaller trade shows or local business events, portable exhibition booths are a terrific option. These modest, simple displays are cheap and perfect for businesses who don’t have a lot of space or money.
Adding creative trade show display design components like pop-up graphics, LED lighting, and portable counters may make portable displays more intriguing and memorable without costing a lot of money.
Portable displays aren’t as nice as custom ones, but they’re perfect for people who travel a lot or small businesses that need to set up quickly.
How to Choose the Best Option for Your Brand
You can choose between custom and modular display stands based on your business goals, the amount of events you want to travel to, and your budget. Here are some things to think about:
The name of your brand
If you want to make a strong visual impact and give customers a memorable experience, a custom exhibition stand can be the best solution for you. It lets you be really creative and show off what makes your business stand out.
Your Show Schedule
If your business goes to a number of trade shows every year, modular systems can help you save time and money. You may alter the stand for different events, so you can use it for more than one.
Things to keep in mind while planning a budget
Custom stands enable businesses with flexible budgetary design choices that are hard to beat. But for businesses that worry about prices, modular displays are a great value that doesn’t mean giving up quality.
Space and logistics
Modular and portable display stands are easier to move and put up. On the other side, custom stands usually need special care and storage.
What a Trade Show Display Design Does
The most important thing is how you design your trade show display, no matter what you choose. It should grab people’s attention, tell the story of your brand, and get them to do something.
Add things like interactive screens, creative lighting, digital signs, and comfortable meeting spaces to your booth to make it more inviting. You can be confident that your booth will look fantastic and be set up in a way that will help you obtain results when you hire professionals like Exhibit Elevate.
Conclusion
There is no one proper answer when it comes to display stands that are made to order and those that are made in parts. Each option has its own pros and cons, depending on your brand’s goals, event calendar, and marketing approach.
If you want to make a strong, lasting impression, custom display booths are the way to go. Modular exhibition stands are an excellent choice if you want something that is easy to use, flexible, and will save you money in the long run.
The finest exhibition stand is the one that helps you reach your goals and connects with your audience. If you deal with a well-known exhibition design business like Exhibit Elevate, you can be sure that your stand, whether it’s custom, modular, or portable, will make an impression, get people involved, and show that it works at every event.
