Events Industry Market Size, Growth and Report | 2025-2034

Events Industry Market Outlook

According to the report by Expert Market Research (EMR), the global events industry market attained a value of USD 1406.00 billion in 2024. Aided by the increasing popularity of experiential marketing, rising disposable incomes, and technological innovations in event management, the events industry market is anticipated to grow at a compound annual growth rate (CAGR) of 5.10% between 2025 and 2034, reaching a value of USD 2312.13 billion by 2034.

Events encompass a wide range of planned activities, including conferences, exhibitions, festivals, sports events, concerts, product launches, corporate meetings, and private ceremonies. The events industry plays a pivotal role in creating shared experiences that connect people, promote brands, and drive economic activity. It supports several related sectors, such as hospitality, tourism, advertising, and logistics.

Events Industry Market Size and Share

The global events industry represents a significant portion of the global entertainment and marketing sectors. In 2024, the industry’s valuation of USD 1406.00 billion accounted for a sizeable market share in both the consumer services and corporate engagement segments. North America and Europe currently hold substantial shares in the global events market, driven by the high volume of corporate events, music festivals, and sports tournaments hosted annually. Meanwhile, the Asia Pacific region is witnessing rapid growth, owing to the expansion of urban centers, increased investment in infrastructure, and the emergence of mega-events in countries such as China, India, and Japan.

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Events Industry Market Trends

Several key trends are shaping the evolution of the global events industry:

• Hybrid and Virtual Events: Following the pandemic-induced acceleration in digital transformation, hybrid and fully virtual events have become a staple of the industry. Organisers are leveraging online platforms to reach global audiences while maintaining physical presence for local attendees.

• Personalised Experiences: Attendees now seek highly curated, immersive experiences. Event organisers are utilising data analytics and artificial intelligence (AI) to personalise content, improve engagement, and deliver targeted messages.

• Sustainability and Green Events: There is growing emphasis on sustainability in event planning. From eco-friendly venues and biodegradable materials to carbon offset initiatives, organisers are under pressure to reduce the environmental footprint of events.

• Health and Safety Protocols: Enhanced health and safety standards are being integrated as a norm, including contactless check-ins, real-time crowd monitoring, and advanced sanitisation measures.

• Technology Integration: The integration of augmented reality (AR), virtual reality (VR), AI, and mobile apps is transforming audience engagement and event operations, offering real-time interaction, live polling, gamification, and interactive virtual environments.

Drivers of Growth

The global events industry is being propelled by multiple growth drivers:

• Corporate Demand: As businesses increasingly focus on brand visibility, customer engagement, and employee collaboration, the demand for corporate events, trade shows, and product launches continues to rise.

• Growing Disposable Incomes: Rising incomes, particularly in developing nations, have led to increased participation in concerts, sports events, and leisure festivals.

• Tourism and Hospitality Integration: Events often stimulate tourism and the hospitality sector. Mega-events such as the Olympics, EXPOs, and international film festivals attract global audiences, boosting local economies.

• Youth Demographics: The growing youth population, particularly in Asia and Africa, is fuelling demand for concerts, music festivals, and pop culture conventions.

• Government Support: Governments worldwide are recognising the events industry’s economic potential and are offering subsidies, infrastructure support, and promotional campaigns to attract global events.

Technology and Advancement

Technological advancements are playing a critical role in redefining the events landscape. AI-powered chatbots, facial recognition for seamless check-ins, RFID-enabled badges for tracking, and analytics dashboards are streamlining operations and improving attendee experiences. Virtual event platforms have become increasingly sophisticated, enabling 3D exhibitions, real-time networking, and global participation without geographical constraints.

Blockchain technology is also gaining traction for ticketing and secure payments, helping to combat fraud and scalping. Additionally, real-time analytics is providing organisers with actionable insights into attendee behavior, enabling them to optimise content and layout dynamically.

Events Industry Market Segmentation

The market can be divided based on event type, revenue source and region.

Key Players

Some of the major players explored in the report by Expert Market Research are as follows

• ATPI Ltd.
• Triumph Group International S.P.A. Benefit Company
• Reed Exhibitions Limited
• GL events Group
• BCD Meetings & Events
• Anschutz Entertainment Group, Inc.
• ASM Global
• CTS EVENTIM AG & Co. KGaA
• Clarion Events Ltd.
• Cvent Inc.
• Others

Challenges and Opportunities

Despite robust growth prospects, the global events industry faces several challenges:

• Economic Uncertainty: Fluctuations in global economic conditions, geopolitical instability, and inflation can impact event budgets and sponsorships.

• Environmental Concerns: The ecological impact of large-scale events, including waste generation and carbon emissions, has led to stricter regulations and the need for more sustainable practices.

• Cybersecurity Risks: As digital platforms gain prominence, data privacy and cybersecurity risks have intensified, necessitating robust data protection measures.

• Competition and Saturation: The proliferation of similar events and oversupply of venues in mature markets can dilute audience attention and reduce profitability.

Nevertheless, these challenges bring forth opportunities:

• Emerging Markets: Rapid urbanisation and rising consumer affluence in emerging economies present vast untapped potential for both local and international event organisers.

• Innovation in Formats: The blending of entertainment, education, and interactivity offers new formats such as edutainment events, e-sports tournaments, and immersive brand experiences.

• Niche Events: Focused events catering to specific interests or professional communities, such as TEDx talks, food festivals, and startup expos, are gaining popularity and offering new revenue streams.

• Increased Sponsorship: As events offer unparalleled brand exposure and audience engagement, sponsorships remain a significant source of funding and a growth lever for organisers.

Events Industry Market Forecast

Looking ahead, the global events industry market is poised for steady expansion, with projected growth from USD 1406.00 billion in 2024 to approximately USD 2312.13 billion by 2034, registering a CAGR of 5.10% during the forecast period. This growth will be underpinned by rising consumer demand for experiences over material goods, increased digital transformation, and continued integration with other sectors such as tourism, retail, and media.

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