Feed pigments are used to enhance the colour of products such as eggs, meat, and milk. The key drivers for this market are rising meat production demand, rising disposable incomes, a shift toward pellet feed consumption, and rising consumer awareness of livestock health. Animal disease outbreaks such as African swine fever virus, foot and mouth disease, and mad cow disease have raised consumer awareness of the importance of healthy livestock. This region’s feed pigment market is benefiting from such factors.

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