Did You Know?
- 80% of B2B buyers consume at least 3–5 pieces of content before speaking to a salesperson.
- LinkedIn drives 80% of B2B leads generated through social media.
- Companies with a strong content marketing strategy see 6X higher conversion rates.
Let that sink in for a moment. Now ask yourself this:
Have you ever spent hours creating content… only to get zero leads?
You’re not alone.
Most B2B businesses struggle with creating the right content, for the right platform, at the right time. That’s exactly where a content marketing agency like Exogenous Technology makes a real difference.
What Does a Content Marketing Agency Actually Do?
Let’s keep it simple. At Exogenous Technology, we don’t just create content — we create opportunities. Here’s how we help B2B companies like yours:
- Build a website content strategy that turns visitors into leads
- Develop a LinkedIn content strategy to position you as a thought leader
- Plan a full-funnel B2B content marketing strategy that educates, nurtures, and converts
- Design custom campaigns that blend storytelling with SEO and lead generation
What Is Content Marketing Strategy in B2B?
In simple terms, a B2B content marketing strategy is a plan that defines how your business uses content to:
- Solve real problems for your ideal clients
- Educate them about your solution
- Build trust — before the sales conversation starts
Unlike B2C, where content is often emotional and quick-hitting, B2B content must be strategic, educational, and value-driven. It’s not about flashy words — it’s about solving pain points.
How to Build a B2B Content Marketing Strategy That Works?
Here’s the playbook we use at Exogenous Technology:
- Know Your Audience
Start with ICPs (Ideal Customer Profiles) and buyer personas. Who are you talking to? CTOs? Marketing managers? - Audit Your Current Content
What’s working? What’s not? We use this to plug the gaps. - Pick Your Channels
For B2B, we prioritize LinkedIn, email marketing, blog SEO, and gated assets like eBooks. - Plan the Funnel
Top-of-funnel: Blogs, infographics
Middle: Case studies, comparison guides
Bottom: Demo pages, lead magnets - Measure & Optimize
We track impressions, clicks, conversions, and actual revenue influence — not just vanity metrics.
Which B2B Strategy Involves Creating & Sharing Valuable Content?
You guessed it — Content Marketing.
This approach works especially well in longer B2B sales cycles where education and trust-building are key. And it pays off. According to HubSpot, content marketing generates 3x more leads than paid advertising, at 62% less cost.
How Would You Develop a Strategy That Targets Both B2B and Individual Buyers?
We do this with a dual-layered content strategy:
- For B2B clients: Focus on business pain points, ROI, compliance, scalability. Use case studies, white papers, and LinkedIn thought leadership.
- For individual buyers or users: Humanize the brand. Use how-to guides, tutorials, and relatable success stories on platforms like Instagram or YouTube.
At Exogenous Technology, we align your tone, message, and design across both layers — without creating confusion or overlap.
Why Choose Exogenous Technology as Your Content Marketing Partner?
Because we don’t just write content — we build your growth engine.
We understand the nuances of B2B, from multi-stakeholder decision-making to long nurturing cycles. We speak your language and your customer’s too. Whether you need:
- A LinkedIn content strategy that drives engagement
- A website content plan that brings in organic traffic
- Or a full B2B content marketing strategy to fill your pipeline
—we’ve got your back.
Let’s Build Content That Converts
If you’re tired of content that doesn’t get clicks, shares, or sales, it’s time to level up.
Let’s create a strategy that speaks to your audience — and gets them to take action.
👉 Contact Exogenous Technology today for a free content consultation.
FAQs (Include These for SEO)
Q1: What is content marketing strategy in B2B?
A planned approach to using educational, valuable content to engage B2B buyers throughout the sales funnel.
Q2: How to build a B2B marketing strategy?
Know your audience, audit content, plan channels, align messaging, and measure impact.
Q3: Which B2B strategy involves creating content?
Content marketing is the primary strategy focused on valuable content to attract and convert B2B leads.
Q4: How to market to both businesses and individuals?
Create layered messaging — one for business decision-makers and one for end-users.
