The moment users see same ad being displayed on multiple platforms, like the website, Instagram, YouTube Shorts, and even Google Ads, they start ignoring them. That’s primarily due to ad fatigue- an event described by reduced engagement and lost interest because of repetitive ads. The result? Click-through-rate will decrease sharply. To top it off, interests no longer get transformed into conversions, thereby putting the campaign ROI at stake.
This is where the best link shortener comes to play. This excellent tool empowers businesses to combat ad fatigue by leveraging retargeting feature and customer segmentation. That being said, let’s unveil how you can capitalize on this tool to bring more conversions for your business.
Expanding the retargeting pool
When multiple campaigns are launched simultaneously, the same ad can cause declined engagement due to fatigue. In other words, targeting the same group of users with similar advertisements make these initiatives boring and uninteresting. That’s why using the best link shortener is the most feasible solution, as it will help:
a. Add every clicker to a new audience pool through retargeting links
b. Grow the market outreach beyond website visitors
c. Keep the prospects fresh and reduce overexposure
In other words, businesses can leverage constantly expanding audience pools to ensure campaigns stay engaging without ad fatigue.
Personalized ad delivery
When you post generic advertisements, your users are bound to become bore within a couple of seconds. As a result, they would choose to scroll past them rather than clicking. An URL shortener will add relevance to fuel the campaign’s outcomes. Here’s how.
a. The tool can segment your target audience based on the links they click.
b. Ads will be delivered only after aligning with the user behaviors and interests.
c. Engagement will be boosted significantly as users can access offers they truly care about through the retargeted ads.
With personalized ad delivery, you can now turn clicks into conversions and maximize your campaign’s ROI.
Cross-platform engagement
Displaying the same advertisement on multifarious platforms will automatically lead to declined interest and engagement. Even if you present the campaigns differently, same links will somehow hinder your plans. But with the best URL shortener, you can easily overcome ad fatigue and boost cross-platform engagement. Here’s how.
a. You can capture more users on Facebook, TikTok, Instagram, and other social media platforms with retargeting the links.
b. Each format can have a dedicated ad format, which will automatically keep your users glued to your campaigns.
c. A tweet clicker might get to know more about your business through a video ad on another platform. This will keep your campaigns fresh and interesting.
Content diversification with no repetition
With the help of the best URL shortener tool, you can maximize the benefits of retargeting. It will help you design a proper content journey for every user prior to onboarding. It would be better to start this journey with blogs and articles and then slowly shift the focus to case studies. At the end of the journey, use retargeting for discounts and offers to transform every click into conversion.
Conclusion
Now that we have clearly outlined the benefits of retargeting using the URL shortener tools, it’s time you invest in one. Apart from the above-mentioned points, you can also leverage the data-driven insights offered to create smarter, engaging campaigns and boost the ROI.
Source:-https://medium.com/@beetly864/how-the-best-link-shortener-beats-ad-fatigue-with-smart-retargeting-links-7a91a227538f
