In today’s cut-throat business environment, branding is beyond the creation of a logo and a tagline, but rather the creation of a positive perception in the mind of the target audience. One of the best and low-cost ways of achieving this is through branded pens. In Singapore, Switts Group has taken the challenge of being if not the only then one of the top providers of unique pens to match the needs of the people and organizations.
Why Custom Made Pens?
Branded pens are not just a writing utensil, but tools that can be used for effective branding increasing the visibility of the brand, and focusing on its identity. Here is the reason why Calligraphists or Mass… companies are turning more towards branded pens:
- Economical Marketing: Pens are cheap to manufacture and are long lasting in which case it becomes ideal for any businesses that want cheap, light promotional products.
- High Usage: Pens are used by everyone and thus gives assurance that the time the target audience is filling out forms, or signing documents they will repeatedly see your brand.
- Broad Exposure: Branded pens are suitable for almost all trade shows, business meetings or even free giveaways which in turn helps to grow the exposure of your brand.
- Cutting Edge Professionalism: A pen that has a sleek design is attention catching and gives a sense of attention to detail adding professionalism into the brand.
Switts Group: Your Go-To Partner for Customised Pens
In relation to the pen suppliers of Singapore who do pen customization, Switts Group is noted for their quality, range of products and service. Focused on the need of the client, Switts Group comprises of the following:
- A Range of Pen Options: Switts Group will cater for every type of pen you want including Ballpoint Pens, Rollerball Pens, and Fountain Pens. From fancy metallic pens to green bamboo ones, there are many pen options for you to choose from and most importantly, all of them can bear your brand’s logo.
- Durable Quality: People who love to write and excel in writing find Switts Group’s pen durable, as each is properly made to the taste of the user and most importantly, they all write perfectly. Giving a gift of a pen that carries Switts Group’s name font is an upgrade. Perfect gift for a corporative exchange.
- Customisation: Whatever the demand, for example, if what is needed is a name, logo, or a design on the pen, Switts Group ensures that the best and most advanced techniques are utilized for laser engraving, screen printing and full color digital printing so that it is printed with utmost precision on the pen.
- Fast Delivery: Since the competition of the business world is quite tough, Switts Group respects this fact and therefore has a very strict policy concerning delays, to ensure that the work is done in a timely manner while maintaining quality standards.
Best Scenarios for Using Customised Pens
There is no limit to where the customized pens can be used. You can for example use them to enhance visibility for the brand or cement relations:
- Corporate Giveaways: Great exchange for customized pens which are geared towards the corporate sector for clients and partners as a part of the gift set.
- Event Giveaways: We all want to be remembered, and with the help of personalized pens, it is easy to be remembered at a trade show, or an exhibition or a seminar.
- Employee Recognition: Keeping in view that we tend to forget good deeds performed for us over time, it is essential to compensate employees with hand-crafted pens as a gesture of recognition and encouragement.
- Customer Retention: To facilitate in increasing the customers, including a personalized pen in every pack would help in upselling and getting good references, so it would help in retention.
How To Choose The Best Pen Perfect Design
It is extremely important to choose the right customised pen design for your target market that best represents your company. Here’s how you can go about it:
- Know Your Audience: If the target audience is professional, it is best to choose simple and classy. Otherwise, if selling to teenagers choose for them trendy colored pens.
- Make It Prominently Visible: Include branding such as logos and messages, but be careful not to overdo it and spoil the design.
- Use Your Brand Colors: Use your brand colors for easy identification and consistency.
- Don’t Forget Ergonomics: User-friendly pens with good ink flow and a great design always serve their purpose.
Why Switts Group?
Several qualities and values make Switts Group a reliable player in the pen customization industry in Singapore. Their website features a wide assortment of pens carefully crafted and assembled with a particular branding intention in mind. With professionals walking you through customizing your pen, you will have a smooth-sailing process from the beginning to the end.
Furthermore, Switts Group provides additional marking services which makes it easy to consider them a one-stop shop for all advertising and branding needs. Whether it is a corporate gift or marketing collateral, they have what it takes to improve the visibility of your brand.
Conclusion
Pens are a unique and simple way of picking up a branding strategy because they are simple to use for advertising. Irrespective of whether you are looking to impress clients, gift employees, or seek to grow your brand reach, getting a reliable supplier should be the first step. Easier said than done, however, for businesses based in Singapore, it makes sense to consider engaging with Switts Group for quality customizable pens owing to their vast product offerings and level of standards.
Every time you order personalized pens from Switts Group, not only do you offer a writing tool, but also a clear statement that will represent your brand values. Check out their extensive selection and take your branding efforts to a new level today.
