Farmers are the backbone of our nation, contributing tirelessly to sustain the agricultural fabric of India. Recognising their invaluable role, Pernod Ricard India Foundation is committed to empowering farmers and driving transformative change in agriculture. This Kisan Diwas, we celebrated their spirit and resilience by bringing together 715 farmers across five key locations—Nashik, Behror, Kanpur, Derabassi, and Aurangabad—for a joint convention focused on sustainable farming practices.
Through collaborations with implementing partners, this initiative aimed to equip farmers with innovative techniques and sustainable approaches to agriculture, creating opportunities for better harvests while protecting the environment.
Celebrating Farmers on Kisan Diwas
Kisan Diwas, observed annually to honour the contributions of farmers, served as the perfect occasion for Pernod Ricard India to engage with the farming community. The convention brought farmers from diverse regions together under one platform, fostering an atmosphere of collaboration, learning, and shared purpose.
The event featured interactive sessions led by agricultural experts who shared valuable insights into natural and organic farming practices. These sessions provided farmers with practical knowledge on improving soil health, reducing chemical dependency, and enhancing crop yields through sustainable methods. By facilitating open dialogue and knowledge sharing, the convention empowered farmers to adopt eco-friendly practices that ensure both profitability and environmental stewardship.
Embracing Natural and Organic Farming
The highlight of the Kisan Diwas celebrations was the emphasis on natural and organic farming practices. With increasing concerns about soil degradation, water scarcity, and the environmental impact of conventional farming, the shift towards sustainable methods has never been more critical.
The sessions introduced farmers to the benefits of organic farming, such as improved soil fertility, better crop resilience, and reduced input costs. Techniques like composting, crop rotation, and natural pest management were showcased as effective ways to enhance productivity while preserving ecological balance.
Farmers also learned about the long-term advantages of organic certification, which can open doors to premium markets and improve their economic standing. By promoting these practices, Pernod Ricard India is helping farmers transition to a more sustainable future, one that supports their livelihoods while safeguarding the planet.
Driving Agri-Innovation Through Partnerships
The success of this initiative is deeply rooted in collaboration. Pernod Ricard India Foundation’s partnerships with implementing organisations ensured that the event was not only well-organised but also impactful. Experts from diverse agricultural domains shared innovative strategies tailored to regional needs, addressing challenges specific to each location.
For instance, farmers in Nashik, known for grape cultivation, received guidance on sustainable vineyard management, while those in Kanpur were introduced to techniques suitable for cereal crops. These customised solutions highlighted the Foundation’s commitment to addressing the unique requirements of different agricultural landscapes, enabling farmers to optimise their practices and achieve better outcomes.
Supporting Farmers for a Sustainable Future
At Pernod Ricard India, our initiatives go beyond celebrating farmers—they are designed to create lasting impact. We recognise that empowering farmers with knowledge and resources is essential to drive systemic change in agriculture.
By encouraging the adoption of natural and organic farming, we aim to reduce the environmental footprint of agriculture while improving the quality and quantity of produce. These practices not only benefit farmers economically but also contribute to healthier ecosystems, ensuring the sustainability of agriculture for future generations.
Nurturing the Backbone of India
Farmers are the heartbeat of India’s economy, and their well-being is directly linked to the nation’s prosperity. Pernod Ricard India Foundation’s commitment to nurturing farmers is rooted in the belief that empowering them with the right tools and knowledge can create a ripple effect of positive change.
Our focus extends beyond farming techniques to include initiatives that improve farmers’ overall quality of life. From access to clean water and education for their children to healthcare and skill development, our efforts are aligned with creating holistic development in rural communities.
The Road Ahead: A Commitment to Change
The celebration of Kisan Diwas is a reminder of the importance of supporting the agricultural community and the potential of sustainable practices in shaping the future of farming. At Pernod Ricard India, we are proud to stand with our farmers, offering them the resources, knowledge, and opportunities to grow.
As we move forward, our focus will remain on expanding our reach, strengthening collaborations, and introducing more innovative solutions to the farming community. Together, with our partners and the indomitable spirit of our farmers, we’re driving an agriculture revolution that prioritises sustainability, profitability, and environmental harmony.
Empowering Farmers
The journey of transforming agriculture begins with collective efforts. By advocating for sustainable farming, promoting organic practices, and recognising the contributions of farmers, we can ensure a brighter future for agriculture in India.
Pernod Ricard India Foundation is proud to be part of this movement, celebrating farmers and inspiring change. Together, we’re nurturing the backbone of India and creating a legacy of sustainable growth.
