Many online shoppers abandon carts or leave product pages because they have unresolved questions. Whether it’s about availability, customization, or shipping, these unanswered queries can cost you sales. That’s where Product Enquiry for WooCommerce comes in. This feature gives customers an easy way to ask questions about a product directly from the product page—bridging the gap between interest and conversion.
In this blog, we’ll explore what product enquiry is, why it’s important, how to add it to your WooCommerce store, and how it can improve your customer experience and boost your sales.
What Is Product Enquiry in WooCommerce?
Product enquiry functionality allows users to ask questions about a product directly from the product page—without committing to a purchase. Instead of just offering the “Add to Cart” button, you also include an “Enquire Now” or “Ask a Question” button.
This form can gather:
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Customer name and email
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Product-specific queries
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Attachments or customization requests
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Urgent questions before making a buying decision
Why Add Product Enquiry to Your WooCommerce Store?
While eCommerce offers convenience, it often lacks the human touch of physical retail. By enabling product enquiries, you create a communication channel that builds trust and engagement.
1. Resolve Doubts Quickly
Customers may be uncertain about size, specs, shipping, or compatibility. A simple query form ensures they don’t abandon the page to find answers elsewhere—or leave altogether.
2. Boost Conversion Rates
Enabling quick pre-sale communication can nudge interested customers toward making a purchase decision.
3. Increase B2B Sales
Many B2B clients need to ask about bulk pricing, shipping estimates, or product customization before placing large orders. Product enquiry allows for that discussion.
4. Reduce Returns
Letting customers ask product-specific questions reduces the chance of confusion, leading to more accurate purchases and fewer returns.
5. Collect Sales Leads
Even if a visitor doesn’t buy right away, capturing their enquiry gives you a lead to follow up on via email or phone.
Features to Look for in a Product Enquiry Plugin
The best product enquiry plugins for WooCommerce offer a blend of flexibility and automation. Key features include:
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Custom enquiry form fields (name, email, message, etc.)
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Attach product name or SKU automatically to the enquiry
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Display enquiry button on selected products/categories
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Email notifications to both admin and customer
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Integration with CRM tools or email marketing
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Enquiry tracking and management from WooCommerce dashboard
Best Plugins for Product Enquiry in WooCommerce
Several plugins offer robust product enquiry capabilities. Here are the most popular and effective options:
1. Product Enquiry for WooCommerce
This plugin adds an “Enquire Now” button to your product pages. Customers can fill out a form to ask product-related questions, and store owners receive instant notifications.
Top Features:
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AJAX-based form submission
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Option to show enquiry for selected products/categories
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Responsive design for mobile users
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Email customization options
2. YITH WooCommerce Product Enquiry Form
A highly flexible plugin from a reputable provider, YITH lets users send questions about any product directly to your inbox.
Highlights:
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Customizable enquiry forms
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Multi-language support
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Option to enable/disable the form per product
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Integration with YITH Contact Form
3. WooCommerce Quote or Enquiry Contact Form
Perfect for B2B and wholesale stores, this plugin enables customers to request quotes and ask questions from product pages.
Perks:
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Add to quote or enquiry options
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Hide prices for certain users or guest visitors
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Great for custom orders or personalized products
How to Set Up Product Enquiry on Your Store
Here’s a step-by-step guide to adding a product enquiry form using a plugin:
Step 1: Install the Plugin
Download and install the Product Enquiry for WooCommerce plugin from your WordPress dashboard or upload it manually.
Step 2: Configure Settings
Go to the plugin settings area to:
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Enable or disable enquiry form on specific products
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Customize form fields (e.g., name, email, message)
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Add reCAPTCHA to prevent spam
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Configure email notifications
Step 3: Customize Button and Form Appearance
Set the button label (“Ask a Question,” “Request Info,” etc.) and design it to match your store’s theme.
Step 4: Test the Enquiry Flow
Make sure everything works by submitting a test enquiry. Check both the customer and admin email notifications.
Where to Display the Enquiry Button?
The “Enquire Now” button is most useful on:
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Product pages: Right beside or under the “Add to Cart” button
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Out of stock products: Let customers ask about availability
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Customizable products: Enable direct communication about personalization
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B2B or wholesale-only products: Encourage quote requests instead of purchases
Advanced Tips for Using Product Enquiry Effectively
Here are some ways to make the most out of product enquiry functionality:
1. Enable Conditional Display
Only show the enquiry form for selected products or categories where pre-sale questions are common.
2. Track Enquiry Metrics
Use analytics to track how many enquiries convert into actual purchases and optimize your follow-up strategies.
3. Use Auto-Responders
Send an automated confirmation email with a response timeline (e.g., “We’ll get back to you within 24 hours”).
4. Assign Enquiries to Staff
Use WooCommerce admin roles or integrate with a helpdesk/CRM tool to assign and manage incoming queries efficiently.
5. Offer FAQs Alongside the Enquiry Button
Reduce repetitive questions by displaying frequently asked questions directly on the product page.
Use Cases for Product Enquiry in WooCommerce
Here’s how different types of online stores benefit from adding product enquiry functionality:
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Electronics Stores: Let users ask about compatibility or warranty before purchasing.
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Fashion Stores: Allow sizing or color questions to reduce returns.
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Furniture Sellers: Enable customization or delivery inquiries.
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Wholesale Distributors: Make bulk order discussions seamless.
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Handmade Product Creators: Discuss personalization directly with the customer.
Conclusion
Adding Product Enquiry to WooCommerce bridges the communication gap between your store and potential buyers. It’s an essential feature for B2B sales, customizable products, and any situation where customers might need clarification before they buy.
By giving customers an easy way to ask questions—and ensuring you respond quickly—you can significantly improve customer satisfaction, trust, and conversion rates. Whether you use it to collect leads, close B2B deals, or reduce returns, the product enquiry feature is a must-have for any serious WooCommerce store owner.
