Due to the increased tempo of restaurants, the change from static menu boards to electronic menu boards and digital menu boards is changing business. Such modern displays not only improve the impressions but also the organizational activities and the sales results. It is time to take a closer look at which aspects of these digital solutions are crucial for restaurants in the present day.
What is an Electronic Menu Board?
An electronic menu board is an electronic sign commonly in LED or LCD technology, which is used to display food menus, offers or prices in restaurants, cafe or food trucks. They are dynamic and are linked with the content management system (CMS) so that changes can be made instantly.
What are Digital Menu Boards?
Digital menu boards are a broader category where all digital display technologies for menu advertising fall in. These can again be an integrated part of the wall or a separate standalone unit at quick-service restaurants, the coffee shops/cafeterias, etc.
Benefits of Using Electronic and Digital Menu Boards
- Instant Content Updates
Using this 5-minute video, a restaurant owner can alter the price of the items, add focus to a certain dish or offer a limited time offer across all screens.
- Increased Sales and Upselling
Research indicates that moving signs grab the attention more easily making it easier to popularize the high-margin products such as the combo meals.
- Cost Efficiency
While the cost of the equipment may seem high at first glance, electronic menu boards do not require constant replacement of analog signs and banners, which will save money in the long run.
- Modern Aesthetic Appeal
The LED screens make the restaurant attractive and lively to visitors and provide the restaurant with a modern touch of technology.
- Enhanced Customer Experience
Make labeling of nutritional information, allergy, and other requisite details conspicuous and understandable and also try to engage the customers in form filling that should also be easy to complete so that it does not slow down the service process.
Final Thoughts
For any standalone café or chain of fast-food joints, electronic menu boards and digital menu boards are useful tools to improve on the efficiency and success of the business. They are not only fixtures that can be used for advertising, but rather tools that generate tangible returns daily.
