In 2025, the world of ethnic fashion is witnessing a shapewear revolution, and leading the way is D’Coat by Dolly Jain—a name now synonymous with innovation in traditional wear. With sarees making a confident comeback in modern wardrobes, comfort and silhouette have taken center stage. D’Coat is answering this call with an underskirt solution that blends traditional aesthetics with cutting-edge comfort and functionality.
The Story Behind D’Coat and I Am Store
D’Coat is the flagship innovation of I Am Store, a premium ethnicwear shapewear brand headquartered in Jaipur, India, with an expanding presence in the USA. Founded by the iconic saree draper Dolly Jain, the brand bridges the gap between classic draping techniques and modern-day bodywear technology. With years of experience in styling Indian attire for celebrities and weddings, Dolly Jain understands the importance of both form and function—a philosophy that comes alive in every D’Coat product.
What Makes D’Coat Stand Out?
Unlike traditional petticoats that often compromise on fit and comfort, D’Coat delivers exceptional shaping, breathability, and versatility. Made from high-quality fabrics, it provides a snug fit without causing discomfort, making it ideal for long hours of wear. Whether you’re attending a destination wedding or styling a saree for an evening gala, D’Coat offers the confidence and mobility modern women desire.
A Modern Underskirt for Dress Lovers
The D’Coat is more than just saree shapewear—it also doubles as a comfortable underskirt for dress lovers who prefer lightweight, breathable layering. This dual-purpose functionality has made it a go-to solution for women seeking elegance and practicality in one piece.
Plus Size Saree Shapewear That Truly Fits
D’Coat understands that beauty comes in all shapes and sizes. With an inclusive sizing range, it offers plus size saree shapewear options that contour naturally without tight compression or awkward seams. This approach ensures that all body types can enjoy the elegance of a well-draped saree without sacrificing comfort.
Pink Saree Shapewear for Festive Moods
Color versatility is another feature that sets D’Coat apart. The pink saree shapewear variant is particularly popular during festive seasons and wedding events, providing the perfect match for pastel and vibrant sarees alike. The subtle color blend ensures no show-through, even under lighter fabrics.
Black Saree Shapewear for All-Occasion Elegance
For women seeking a versatile foundation layer, black saree shapewear remains a classic choice. Ideal for pairing with darker sarees or formal events, D’Coat’s black variant brings sophistication and slimming benefits together.
Underskirt for Lehenga Looks
The D’Coat also works brilliantly as an underskirt for lehenga, giving volume without bulk. Its seamless waistband and stretchable fabric allow for graceful movement, making it a popular choice for bridal and bridesmaid lehenga styling.
Pure Cotton Petticoat Innovation
What makes D’Coat revolutionary is its use of soft, breathable materials. Each variant feels as light as a pure cotton petticoat, offering airflow and comfort in humid climates. Unlike traditional petticoats, the smart shaping and moisture-wicking design elevate the user experience.
Cotton Underskirt With a Luxe Feel
Blending premium quality with everyday comfort, D’Coat serves as a cotton underskirt that performs under pressure—whether you’re walking, sitting, or dancing. It’s designed for the modern woman who demands performance and style in equal measure.
Why D’Coat Is India’s Favorite in 2025
In a marketplace filled with copycats and standard shapewear, D’Coat stands tall by staying authentic to Indian cultural wear while embracing the comfort needs of contemporary lifestyles. As of 2025, it’s not just a product; it’s a movement toward body positivity, functional elegance, and fashion-forward thinking.
Whether you’re in Jaipur, New York, or anywhere in between, D’Coat by Dolly Jain is redefining how women drape and carry sarees. Explore the collection now at iamstore.in.
