A powerful WooCommerce store isn’t just about having great products—it’s about how effectively you display them. The WooCommerce product listing page is where your customers land to browse, compare, and ultimately decide what to buy. A well-optimized listing page can significantly improve user experience, reduce bounce rates, and increase conversions.
In this blog, we’ll explore how to customize and optimize your WooCommerce product listing page with features like list and grid views, product filters, bulk ordering, and more.
What Is a WooCommerce Product Listing Page?
The product listing page—commonly known as the shop page—displays multiple products in your WooCommerce store. It’s where customers scroll through your catalog to find what they want.
By default, WooCommerce shows products in a grid layout, with limited filtering or display options. But for many store types—especially wholesale, B2B, or high-SKU stores—this default setup isn’t enough.
That’s where product listing customization comes in.
Why You Should Customize the Product Listing Page
1. Improve Product Visibility
If you sell hundreds or thousands of products, a standard grid view isn’t the best option. Custom layouts help showcase more details at once and speed up decision-making.
2. Support B2B and Wholesale Orders
Business buyers want detailed specs, pricing tiers, and bulk actions. A product list view supports fast ordering and better comparison.
3. Offer Better Navigation and Filtering
Allowing users to search, sort, and filter products helps them find what they need faster—resulting in lower bounce rates.
4. Showcase More Information
List views can display details like SKU, stock status, quantity selectors, and add-to-cart buttons directly on the listing page.
5. Boost Mobile UX
Mobile users prefer streamlined views where they don’t need to tap endlessly to see product info. Custom listing pages improve the mobile shopping experience.
Key Features to Include on a Product Listing Page
To truly optimize your WooCommerce product listing page, consider implementing the following features:
1. Grid and List View Toggle
Allow users to switch between a visual grid layout and an information-rich list view based on their preference.
2. Bulk Add to Cart
Enable customers to select quantities and add multiple products to their cart from one screen—ideal for wholesale or bulk orders.
3. Search and Filter Options
Add advanced search bars and filters (by category, attribute, price, tag, rating, etc.) to help users find relevant products quickly.
4. Pagination and Infinite Scroll
Let customers browse products through Ajax pagination, load-more buttons, or infinite scrolling without refreshing the page.
5. Quick View
Offer a pop-up modal where users can preview product details without leaving the page.
6. Display Additional Product Data
Include SKU, stock status, custom attributes, variation selectors, and product dimensions directly on the listing page.
Plugins to Customize Your WooCommerce Product Listing Page
Several plugins help you transform the default WooCommerce shop page into a fully functional product listing tool.
1. WooCommerce Product Table by Barn2
Display products in a table layout with filter, search, and bulk add-to-cart capabilities.
Top Features:
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Customizable columns (image, SKU, price, short description)
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Category filtering and keyword search
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Responsive and mobile-friendly
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Supports variable products
2. ProductX – Gutenberg WooCommerce Blocks
A modern plugin offering Gutenberg blocks to create beautiful shop pages with grids, filters, sliders, and carousels.
Highlights:
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List/Grid view toggle
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Ajax filtering and sorting
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Quick View and Wishlist support
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Multiple layout templates
3. WooCommerce Grid/List View Toggle
Adds a simple but effective toggle switch to allow users to choose their preferred viewing style—grid or list.
How to Set Up a Custom WooCommerce Product Listing Page
Here’s a simple workflow using a plugin like “Product Table for WooCommerce”:
Step 1: Install and Activate the Plugin
Upload and activate the product listing plugin from your WordPress dashboard.
Step 2: Create a Product Table or Custom Layout
Use the plugin’s shortcode builder or block editor to generate a custom product listing layout. Choose columns like product name, SKU, stock, variation dropdowns, etc.
Step 3: Add Filters and Sorting Options
Enable filtering by tags, categories, attributes, and prices. You can place filters in a sidebar or above the table.
Step 4: Publish on a New or Existing Page
Paste the shortcode on a new page like “Product List” or replace your default WooCommerce shop page with the custom layout.
Who Should Use a Product Listing Page?
Custom WooCommerce product listing pages are particularly beneficial for:
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Wholesale and B2B Stores: Buyers can view more products and order in bulk faster.
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Hardware and Electronics Stores: Specs and compatibility info can be listed directly.
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Apparel Stores: Use list views for size, color, and availability filters.
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Food & Beverage Stores: Easily list bundles, pricing per unit, and availability.
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Service/Product Catalogs: Businesses offering complex services can benefit from listing detailed offerings with pricing and inquiry buttons.
UX and Design Best Practices
When designing your custom listing page, keep these tips in mind:
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Keep It Clean: Avoid clutter. Use clean lines and consistent spacing.
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Highlight Key Actions: Make “Add to Cart,” “View Details,” or “Request Quote” buttons prominent.
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Optimize for Mobile: Use collapsible filters and responsive layouts.
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Use Product Images Wisely: Even in list views, thumbnails help customers recognize products faster.
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Enable Sticky Headers or Filters: Keep filtering tools visible as users scroll.
Additional Enhancements
To take your product listing page even further, consider these features:
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Compare Functionality: Let users compare selected products side-by-side.
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Wishlist Integration: Allow saving products for later.
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Stock Indicators: Show inventory levels (e.g., “Only 3 left!”) to create urgency.
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Quick Add Variations: Enable users to select product variations directly from the listing page without visiting the product detail page.
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Custom Columns: Add user-defined fields such as delivery time, ratings, or brand.
Final Thoughts
A well-designed WooCommerce product listing page can revolutionize the way customers interact with your store. It improves navigation, streamlines bulk purchasing, and helps users make faster, more informed decisions. Whether you sell to retail or wholesale customers, offering flexible layouts, filters, and search options helps you meet the diverse needs of your audience.
With the right plugin, layout strategy, and design approach, your product listing page can become a powerful conversion tool—not just a catalog. It’s not just about listing products; it’s about creating a shopping experience.
